Begininning with a 20 year old, each release was intended to show the subtle differences produced by a further year of maturation on the same stock of whiskey. This is part of the Rhetoric series, which Diageo bottled between 2014 and 2019.
#Orphan barrel rhetoric series#
The Orphan Barrel series was intended to tap into that same collectors market, making use of the stock retained from their former (and occasionally current) distillery portfolio across the US and Canada, which in the late 1980s and early 1990s had consolidated the empires of two of the biggest post-Prohibition distillers in Schenley and Seagram. Having given up what is now a veritable who's who of collectible bourbon, it is hardly surprising that the company were keen to reinvest in the booming American whiskey industry of the 2000s. Further to this, believing bourbon to be passed its best beyond the age of 12 years, it offloaded huge quantities of stock from the legendary Stitzel-Weller distillery, much of which was bottled by what are now hugely sought after independent labels like Very Olde St Nick, Jefferson's Reserve and Pappy Van Winkle. The result was the offloading in 1999 of what are now several prize assets, including the Bernheim distillery to Heaven Hill along with the Old Fitzgerald brand, and the Weller brand to the Sazerac Company. The company's previous iteration, United Distillers had been very active in the American whiskey market in the 1980s, however when they became Diageo in 1997, the focus of the company shifted elsewhere.
The Orphan Barrel brand was devised by Diageo in 2013.
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